{"id":3595,"date":"2023-02-06T16:36:40","date_gmt":"2023-02-06T16:36:40","guid":{"rendered":"https:\/\/coachdiversity-institute.lndo.site\/?post_type=blog&#038;p=3595"},"modified":"2025-03-25T09:28:20","modified_gmt":"2025-03-25T09:28:20","slug":"what-is-surface-level-diversity-challenges-and-how-to-avoid-it","status":"publish","type":"blog","link":"https:\/\/coachinginnovation.co\/blog\/surface-level-diversity\/","title":{"rendered":"What is Surface-Level Diversity? Challenges and How to Avoid It"},"content":{"rendered":"<h2><span style=\"font-weight: 400;\">What is surface-level diversity?<\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">Diversity is a term tossed around to cover a broad range of characteristics, behaviors, and mannerisms. And what many people understand as diversity is actually only the tip of the iceberg or surface-level diversity.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">You might be asking yourself\u2014what does surface-level diversity mean? Are there other types of diversity?\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Let\u2019s answer the second question first. Yes, there are two types of diversity\u2014surface-level and deep-level.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Surface-level diversity is the character traits that are visible. These characteristics are age, ethnicity, sex, gender diversity, visible disabilities, body shape, and size. These characteristics are what typically <\/span><a href=\"https:\/\/coachdiversity.com\/organizational-services\/sensitivity-training\/\"><span style=\"font-weight: 400;\">drive diversity initiatives<\/span><\/a><span style=\"font-weight: 400;\"> in workplaces from New York to Sydney!\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Unfortunately, focusing only on surface-level diversity is a toxic view of the concept. It\u2019s an oversimplification of the experiences and intersectionality of individuals. Instead, concentrating on deep-level diversity contributes to the richness and depth of your workplace culture.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">We explore surface-level diversity and the pitfalls associated with this shallow approach in this article, as well as some benefits of authentic, deep-level diversity. Of course, you don\u2019t have to make the changes alone. CoachDiversity Institute is here to help guide you with plenty of lessons and resources to <\/span><a href=\"https:\/\/coachdiversity.com\/organizational-services\/\"><span style=\"font-weight: 400;\">support your diversity journey<\/span><\/a><span style=\"font-weight: 400;\">!\u00a0<\/span><\/p>\r\n<h2><span style=\"font-weight: 400;\">Surface-Level vs. Deep-Level Diversity<\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">As we examine the levels of diversity and explore their impact on organizational behavior, we need to really grasp what the differences are between surface and deep-level diversity. Surface-level diversity is the visible characteristics of individuals. That includes someone\u2019s age, ethnicity, gender diversity, visible disabilities, body shape, and size.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">As the name suggests, surface-level diversity is only the tip, like an iceberg, and its usefulness ends at the waterline. As a result, surface-level diversity doesn\u2019t positively contribute to overall workplace diversity and inclusion.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Organizational culture blossoms by looking under the waterline and discovering what\u2019s hiding under the waves. Here we find deep-level diversity, which is individual differences that aren\u2019t visible, such as attitudes, values, beliefs, opinions, sexual orientation, health status, neurodiversity, socioeconomic background, and invisible disabilities.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">In research cited in <\/span><a href=\"https:\/\/ideas.wharton.upenn.edu\/wp-content\/uploads\/2018\/07\/Phillips-When-Surface-and-Deep-Level-Diversity-Collide-The-Effects-on-Dissenting-Group-Members.pdf\"><span style=\"font-weight: 400;\">doi-sourced articles<\/span><\/a><span style=\"font-weight: 400;\">, authors like David Harrison explore various hypotheses on the effects of surface-level diversity. These authors found that the distinction between surface and deep-level diversity is helpful in understanding how the different types of diversity impact businesses.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Further <\/span><a href=\"https:\/\/onlinelibrary.wiley.com\/doi\/abs\/10.1111\/joms.12670\"><span style=\"font-weight: 400;\">reports in the Journal of Management Studies<\/span><\/a><span style=\"font-weight: 400;\"> found that organizations that focus on deep-level diversity experience various benefits. In contrast, surface-level diversity provides no benefits and even occasionally negative impacts.\u00a0<\/span><\/p>\r\n<h2><span style=\"font-weight: 400;\">Challenges with Surface-Level Diversity<\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">Surface-level diversity management tricks <\/span><a href=\"https:\/\/coachdiversity.com\/organizational-services\/11-executive-coaching\/\"><span style=\"font-weight: 400;\">top management<\/span><\/a><span style=\"font-weight: 400;\"> into thinking they\u2019re doing enough. Still, the reality is that many businesses only focus on one or two diverse groups and let others down. Companies that focus only on surface-level diversity tend to over-diversify purely for the public image while not seeing any benefits. Here are a few challenges organizations face when only focusing on surface-level diversity.\u00a0<\/span><\/p>\r\n<h3><span style=\"font-weight: 400;\">It\u2019s been considered a \u201ccheap\u201d solution.<\/span><\/h3>\r\n<p><span style=\"font-weight: 400;\">Organizations can appear to have a diverse workforce on the outside, but what happens behind the scenes is anyone\u2019s guess. That is until team members come forward to illuminate the actual practices of many surface-level focused organizations.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Surface-level diversity only checks boxes, and that workplace diversity rarely extends beyond demographics. When you seek a quick solution to diversity, you end up with sub-par quality workplace diversity that invites more negative effects than positive ones.\u00a0<\/span><\/p>\r\n<h3><span style=\"font-weight: 400;\">Organizations often only reach the bare minimum.<\/span><\/h3>\r\n<p><span style=\"font-weight: 400;\">Businesses spend millions marketing their cultural diversity. Human resource management and departments receive extra party budgets and titles, but ultimately that money ends up wasted. Without real, systematic change, the money spent promoting organizational diversity is all for show, and the cookie-cutter metrics reveal the shortcomings a company has regarding diversity.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Expect real change from your organization, and with the guidance of CoachDiversity Institute, you can instill deep-level diversity initiatives that provide a tangible return on investment (ROI). Apply for one of our organizational programs and take extra steps to build a diverse and inclusive work environment!\u00a0<\/span><\/p>\r\n<h3><span style=\"font-weight: 400;\">It lacks intersectionality.<\/span><\/h3>\r\n<p><span style=\"font-weight: 400;\">Intersectionality is the combination of cultural differences, experiences, attitudes, beliefs, and mannerisms. Surface-level diversity ignores this complex fusion, choosing to distill diverse teams to a single or handful of traits.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">When you celebrate intersectionality, you achieve a rich and diverse company culture where work teams are free from categorization. Intersectionality aids in bringing an end to homogeneous work groups, even in the most traditional industries, such as tech.\u00a0<\/span><\/p>\r\n<h2><span style=\"font-weight: 400;\">Benefits of a Truly Diverse Workplace<\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">Research shows many benefits of diversity, with the most successful organizations establishing deep-level diversity initiatives. Everything from elevated decision-making and problem-solving skills to higher team performance and creative cohesion is possible with skillful deep-level diversity. Let\u2019s take a look at a few of the positive changes you can experience!<\/span><\/p>\r\n<h3><span style=\"font-weight: 400;\">Increases productivity and engagement<\/span><\/h3>\r\n<p><span style=\"font-weight: 400;\">While the workplace is never a stress-free environment, investing in deep-level diversity can significantly reduce stressors <\/span><a href=\"https:\/\/coachdiversity.com\/organizational-services\/unconscious-bias-training\/\"><span style=\"font-weight: 400;\">related to bias<\/span><\/a><span style=\"font-weight: 400;\">, harassment, and discrimination. In turn, you create an environment that allows everyone to perform their best because no psychological blocks stand in the way of team performance.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Employees who don\u2019t feel like they belong perform worse and engage less than colleagues who feel like they do belong. They\u2019re less likely to provide feedback, input, or ideas that help group members succeed. These types of non-diverse, non-inclusive workplace environments lead to higher turnover rates, lower job satisfaction, reduced morale, lower performance, and overall lackluster engagement.\u00a0<\/span><\/p>\r\n<h3><span style=\"font-weight: 400;\">More opportunities for innovation<\/span><\/h3>\r\n<p><span style=\"font-weight: 400;\">A profoundly diverse team performs better, makes better decisions, engages in effective teamwork, and earns more revenue. These benefits are possible because diverse workplaces provide a platform for employees to comfortably share ideas and solutions without the fear of harassment or bias.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Diversity boosts creativity and unconventional thinking. Because individuals experience a wide range of background experiences, a solution or innovative idea may not be apparent to everyone on the team. Through deep-level diversity, you can unlock new innovation by supporting diverse backgrounds, experiences, cultures, and skills that translate into new ideas.\u00a0<\/span><\/p>\r\n<h3><span style=\"font-weight: 400;\">Attract top talent to increase revenue<\/span><\/h3>\r\n<p><span style=\"font-weight: 400;\">An article published by the Washington Post in 2021 cited that nearly <\/span><a href=\"https:\/\/www.washingtonpost.com\/business\/2021\/02\/18\/millennial-genz-workplace-diversity-equity-inclusion\/\"><span style=\"font-weight: 400;\">76% of survey respondents reported<\/span><\/a><span style=\"font-weight: 400;\"> that a diverse workplace was a top priority when making employment decisions. That means diversity is crucial in attracting the best talent, especially in industries where public perception leans toward homogeneity.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">You can further attract top talent by examining hiring, recruiting, onboarding, and training procedures to revise practices that are non-inclusive or non-diverse. Differentiate your organization and make your company more attractive to top talent by partnering with CoachDiversity Institute, which offers accredited programs that produce certified diversity coaches. Your competition will wonder what your secret recruiting weapon is!\u00a0<\/span><\/p>\r\n<h2><span style=\"font-weight: 400;\">Build a Truly Diverse Workplace with CoachDiversity Institute<\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">Diversity comes in two levels, with surface-level diversity being individual traits that are visible, such as age, gender diversity, visible disabilities, ethnicity, and body shape. The other side of the iceberg is deep-level diversity which covers the non-visible characteristics that make everyone unique. These characteristics include attitude, beliefs, non-visible disabilities, sexual orientation, and health status.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Investing in deep-level diversity prevents several of the pitfalls that surface-level diversity brings, like over-diversification, bare minimum results, and a lack of intersectionality. And in return, you\u2019ll experience benefits from a more effective team to more substantial bottom-line profits.\u00a0<\/span><span style=\"font-weight: 400;\">To make deep-level diversity easier to achieve, partner with CoachDiversity Institute. At CoachDiversity Institute, we have all programs designed for <\/span><a href=\"https:\/\/coachdiversity.com\/individual-programs\/\"><span style=\"font-weight: 400;\">one-on-one executive leadership training<\/span><\/a><span style=\"font-weight: 400;\"> to comprehensive group seminars. Apply today to get started investing in true diversity with CoachDiversity Institute!<\/span><\/p>\r\n<p><input id=\"hippowiz-ass-injected\" type=\"hidden\" value=\"true\" \/><input id=\"hvmessage-toextension-listener\" type=\"hidden\" value=\"none\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>What is surface-level diversity? Diversity is a term tossed around to cover a broad range of characteristics, behaviors, and mannerisms. And what many people understand as diversity is actually only the tip of the iceberg or surface-level diversity.\u00a0 You might be asking yourself\u2014what does surface-level diversity mean? Are there other types of diversity?\u00a0 Let\u2019s answer <a href=\"https:\/\/coachinginnovation.co\/blog\/surface-level-diversity\/\" class=\"more-link\">&#8230;<span class=\"screen-reader-text\">  What is Surface-Level Diversity? Challenges and How to Avoid It<\/span><\/a><\/p>\n","protected":false},"featured_media":3334,"template":"","blog_categories":[],"class_list":["post-3595","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Surface-Level Leadership Development<\/title>\n<meta name=\"description\" content=\"Surface-level traits are only part of the picture. Learn why focusing on deeper qualities leads to stronger connections, better teamwork, and lasting impact.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/coachinginnovation.co\/blog\/surface-level-diversity\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"What is Surface-Level Leadership Development\" \/>\n<meta name=\"twitter:description\" content=\"Surface-level traits are only part of the picture. Learn why focusing on deeper qualities leads to stronger connections, better teamwork, and lasting impact.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/coachinginnovation.co\/wp-content\/uploads\/2022\/08\/pexels-fauxels-3184428.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/coachinginnovation.co\/blog\/surface-level-diversity\/\",\"url\":\"https:\/\/coachinginnovation.co\/blog\/surface-level-diversity\/\",\"name\":\"What is Surface-Level Leadership Development\",\"isPartOf\":{\"@id\":\"https:\/\/coachinginnovation.co\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/coachinginnovation.co\/blog\/surface-level-diversity\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/coachinginnovation.co\/blog\/surface-level-diversity\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/coachinginnovation.co\/wp-content\/uploads\/2022\/08\/pexels-fauxels-3184428.jpg\",\"datePublished\":\"2023-02-06T16:36:40+00:00\",\"dateModified\":\"2025-03-25T09:28:20+00:00\",\"description\":\"Surface-level traits are only part of the picture. Learn why focusing on deeper qualities leads to stronger connections, better teamwork, and lasting impact.\",\"breadcrumb\":{\"@id\":\"https:\/\/coachinginnovation.co\/blog\/surface-level-diversity\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/coachinginnovation.co\/blog\/surface-level-diversity\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/coachinginnovation.co\/blog\/surface-level-diversity\/#primaryimage\",\"url\":\"https:\/\/coachinginnovation.co\/wp-content\/uploads\/2022\/08\/pexels-fauxels-3184428.jpg\",\"contentUrl\":\"https:\/\/coachinginnovation.co\/wp-content\/uploads\/2022\/08\/pexels-fauxels-3184428.jpg\",\"width\":6000,\"height\":4000},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/coachinginnovation.co\/blog\/surface-level-diversity\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/coachinginnovation.co\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is Surface-Level Diversity? Challenges and How to Avoid It\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/coachinginnovation.co\/#website\",\"url\":\"https:\/\/coachinginnovation.co\/\",\"name\":\"Institute for Coaching Innovation\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/coachinginnovation.co\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/coachinginnovation.co\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/coachinginnovation.co\/#organization\",\"name\":\"Institute for Coaching Innovation\",\"url\":\"https:\/\/coachinginnovation.co\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/coachinginnovation.co\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/coachinginnovation.co\/wp-content\/uploads\/2025\/10\/cropped-favicon-ici.png\",\"contentUrl\":\"https:\/\/coachinginnovation.co\/wp-content\/uploads\/2025\/10\/cropped-favicon-ici.png\",\"width\":512,\"height\":512,\"caption\":\"Institute for Coaching Innovation\"},\"image\":{\"@id\":\"https:\/\/coachinginnovation.co\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is Surface-Level Leadership Development","description":"Surface-level traits are only part of the picture. Learn why focusing on deeper qualities leads to stronger connections, better teamwork, and lasting impact.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/coachinginnovation.co\/blog\/surface-level-diversity\/","twitter_card":"summary_large_image","twitter_title":"What is Surface-Level Leadership Development","twitter_description":"Surface-level traits are only part of the picture. Learn why focusing on deeper qualities leads to stronger connections, better teamwork, and lasting impact.","twitter_image":"https:\/\/coachinginnovation.co\/wp-content\/uploads\/2022\/08\/pexels-fauxels-3184428.jpg","twitter_misc":{"Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/coachinginnovation.co\/blog\/surface-level-diversity\/","url":"https:\/\/coachinginnovation.co\/blog\/surface-level-diversity\/","name":"What is Surface-Level Leadership Development","isPartOf":{"@id":"https:\/\/coachinginnovation.co\/#website"},"primaryImageOfPage":{"@id":"https:\/\/coachinginnovation.co\/blog\/surface-level-diversity\/#primaryimage"},"image":{"@id":"https:\/\/coachinginnovation.co\/blog\/surface-level-diversity\/#primaryimage"},"thumbnailUrl":"https:\/\/coachinginnovation.co\/wp-content\/uploads\/2022\/08\/pexels-fauxels-3184428.jpg","datePublished":"2023-02-06T16:36:40+00:00","dateModified":"2025-03-25T09:28:20+00:00","description":"Surface-level traits are only part of the picture. Learn why focusing on deeper qualities leads to stronger connections, better teamwork, and lasting impact.","breadcrumb":{"@id":"https:\/\/coachinginnovation.co\/blog\/surface-level-diversity\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/coachinginnovation.co\/blog\/surface-level-diversity\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/coachinginnovation.co\/blog\/surface-level-diversity\/#primaryimage","url":"https:\/\/coachinginnovation.co\/wp-content\/uploads\/2022\/08\/pexels-fauxels-3184428.jpg","contentUrl":"https:\/\/coachinginnovation.co\/wp-content\/uploads\/2022\/08\/pexels-fauxels-3184428.jpg","width":6000,"height":4000},{"@type":"BreadcrumbList","@id":"https:\/\/coachinginnovation.co\/blog\/surface-level-diversity\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/coachinginnovation.co\/"},{"@type":"ListItem","position":2,"name":"What is Surface-Level Diversity? Challenges and How to Avoid It"}]},{"@type":"WebSite","@id":"https:\/\/coachinginnovation.co\/#website","url":"https:\/\/coachinginnovation.co\/","name":"Institute for Coaching Innovation","description":"","publisher":{"@id":"https:\/\/coachinginnovation.co\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/coachinginnovation.co\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/coachinginnovation.co\/#organization","name":"Institute for Coaching Innovation","url":"https:\/\/coachinginnovation.co\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/coachinginnovation.co\/#\/schema\/logo\/image\/","url":"https:\/\/coachinginnovation.co\/wp-content\/uploads\/2025\/10\/cropped-favicon-ici.png","contentUrl":"https:\/\/coachinginnovation.co\/wp-content\/uploads\/2025\/10\/cropped-favicon-ici.png","width":512,"height":512,"caption":"Institute for Coaching Innovation"},"image":{"@id":"https:\/\/coachinginnovation.co\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/coachinginnovation.co\/wp-json\/wp\/v2\/blog\/3595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coachinginnovation.co\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/coachinginnovation.co\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coachinginnovation.co\/wp-json\/wp\/v2\/media\/3334"}],"wp:attachment":[{"href":"https:\/\/coachinginnovation.co\/wp-json\/wp\/v2\/media?parent=3595"}],"wp:term":[{"taxonomy":"blog_categories","embeddable":true,"href":"https:\/\/coachinginnovation.co\/wp-json\/wp\/v2\/blog_categories?post=3595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}