{"id":1929,"date":"2018-12-14T00:00:00","date_gmt":"2018-12-14T00:00:00","guid":{"rendered":"https:\/\/coachdiversity-institute.lndo.site\/blog\/four-ways-to-develop-and-manage-your-corporate-culture\/"},"modified":"2025-09-17T14:44:21","modified_gmt":"2025-09-17T14:44:21","slug":"four-ways-to-develop-and-manage-your-corporate-culture","status":"publish","type":"blog","link":"https:\/\/coachinginnovation.co\/blog\/four-ways-to-develop-and-manage-your-corporate-culture\/","title":{"rendered":"Four Ways to Develop and Manage Your Corporate Culture"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">When you think about companies with a strong corporate culture, you might think of<\/span><a href=\"https:\/\/www.huffpost.com\/entry\/10-things-to-know-about-googles-awesome-culture_b_59088802e4b03b105b44bbfd\"> <span style=\"font-weight: 400;\">Google<\/span><\/a><span style=\"font-weight: 400;\"> or<\/span><a href=\"https:\/\/www.inc.com\/emily-canal\/facebook-glassdoor-best-places-to-work-2018.html\"> <span style=\"font-weight: 400;\">Facebook<\/span><\/a><span style=\"font-weight: 400;\">, companies with open-office space, focus on teamwork and employee office parties. However, does this mean that a company with a traditional structure, one with clearly defined roles and hierarchies, does not have a strong culture? <\/span><span style=\"font-weight: 400;\">Whether you are a leader of a Fortune 500 company or you are the sole owner of a smaller company, there is no \u201cone size fits all.\u201d\u00a0<\/span><span style=\"font-weight: 400;\">By following the following four principles, your organization can develop and manage its corporate culture in a way that improves its operational and financial success.<\/span> <b>Identify your industry.<\/b><span style=\"font-weight: 400;\"> What does success look like in your industry? A culture of risk-taking might be reasonable for a large advertising agency, but for a book-publishing company, not so much. Once you identify your industry, think of what cultural priorities would help your employees achieve success. <\/span><a href=\"https:\/\/www.forbes.com\/sites\/kenmakovsky\/2013\/11\/21\/behind-the-southwest-airlines-culture\/\"><span style=\"font-weight: 400;\">Southwest Airlines<\/span><\/a><span style=\"font-weight: 400;\">, for example, is known for its top-notch customer service and corporate culture. They have identified that in the competitive airline industry <\/span><span style=\"font-weight: 400;\">if they treat their employees right, they will treat customers right.<\/span> <b>Think about size. <\/b><span style=\"font-weight: 400;\">For small companies with employees of 25 people, a<\/span><a href=\"https:\/\/smallbusiness.chron.com\/flat-vs-hierarchical-organizational-structure-724.html\"> <span style=\"font-weight: 400;\">flat organization structure<\/span><\/a><span style=\"font-weight: 400;\"> might be great; it can foster teamwork, inclusiveness, and equality. However, for a larger company of 1000+ people, such as Facebook, it can be more complicated. Construct your corporate culture based on how you can best engage your employees. <\/span> <b>Company goals.<\/b><span style=\"font-weight: 400;\"> Your company\u2019s short and long-term goals are paramount in determining your operational culture. For example, if you have recently had large growth in your company vs. if you recently downsized, it\u2019s important to take that into account when thinking about your culture. If you\u2019ve had recent growth, perhaps it\u2019s time to put more processes in place or vice versa.<\/span> <b>Your employees.<\/b><span style=\"font-weight: 400;\"> Your company is made of different people with different values and needs. You may not know each employee personally, but it is important to know what kind of corporate culture they need to stay motivated. Do your employees thrive in a culture of collaboration and empowerment? If so, you may empower your employees by <\/span><span style=\"font-weight: 400;\">limiting the number of approvals needed for projects or setting up an easy way to convene on team projects.<\/span> <span style=\"font-weight: 400;\">When developing and managing your corporate culture, remember every business\u2019 corporate culture is unique. The culture that works for Google and Facebook might not work for Squarespace. Work as a team to achieve a culture that works for <\/span><i><span style=\"font-weight: 400;\">your<\/span><\/i><span style=\"font-weight: 400;\"> organization, one that motivates and engages your employees.<\/span> <span style=\"font-weight: 400;\">Are you ready to manage your corporate culture?<\/span><a href=\"https:\/\/coachdiversity.com\/\"> <span style=\"font-weight: 400;\">CoachDiversity Institute<\/span><\/a><span style=\"font-weight: 400;\"> works with forward-thinking corporations, foundations, nonprofit organizations, and government entities who are ready to grow their business and improve their financial success. <\/span><a href=\"https:\/\/coachdiversity.com\/contact\/\"><span style=\"font-weight: 400;\">Contact us<\/span><\/a><span style=\"font-weight: 400;\"> today to learn more.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>When you think about companies with a strong corporate culture, you might think of Google or Facebook, companies with open-office space, focus on teamwork and employee office parties. However, does this mean that a company with a traditional structure, one with clearly defined roles and hierarchies, does not have a strong culture? Whether you are <a href=\"https:\/\/coachinginnovation.co\/blog\/four-ways-to-develop-and-manage-your-corporate-culture\/\" class=\"more-link\">&#8230;<span class=\"screen-reader-text\">  Four Ways to Develop and Manage Your Corporate Culture<\/span><\/a><\/p>\n","protected":false},"featured_media":1930,"template":"","blog_categories":[],"class_list":["post-1929","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Four Ways to Develop and Manage Your Corporate Culture<\/title>\n<meta name=\"description\" content=\"There&#039;s more to developing company cultures than open-office spaces and office parties. 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